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Senior Social Media Manager & Growth Strategist
My name is Jon from the Philippines.
I'm a Senior Social Media Manager & Growth Strategist
With over 6 years of experience managing social media across diverse industries including Real Estate, Healthcare, Law, Restaurants, Podcasters, Personal Brands, and Virtual Agencies, I build social media strategies that elevate brand visibility, build loyal communities, and convert followers into long-term clients.
My Proven 4-Phase Social Media Workflow
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Deep-Dive Research
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Brand Kit Creation
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Content Guardrails
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Onboarding your team to a shared workspace in ClickUp (project management), Metricool (analytics) and Google Drive (asset bank) for full transparency.
Phase 1: Onboarding & Market Discovery
Establishing your baseline, brand assets, and workspace integration.
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Mapping out a full 30-day content calendar
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Designing high-converting graphics, short-form video edits (Reels/TikToks/Shorts), and compelling captions.
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Submitting batch deliverables for feedback and final approval inside ClickUp.
Phase 2:
Strategy & 1-Month Content Planning
(Powered by ClickUp)
Building a cohesive roadmap before execution.
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Scheduling and publishing content across all active social media channels.
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Community Engagement:
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Channel Maintenance
Phase 3:
Daily Execution & Active Engagement
Bringing your channels to life through consistency and community building.
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Extracting in-depth audience insights, reach, engagement rates, and conversion metrics via Metricool.
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Monthly Strategy Review
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Adjusting the upcoming month's strategy based on real-time performance data to maximize reach and ROI.
Phase 4: Reporting & Optimization
(Powered by Metricool)
Tracking key performance metrics to refine strategy and drive growth.
Social Media Graphics
Case Studies
I help brands turn their social presence into a clear, consistent, and creative extension of who they are.
Healthcare Industry
Arizona, USA
A senior care community that provides 24/7 support, comfort, and meaningful connection for older adults in a warm, home-like environment.
Healthcare Industry
Arizona, USA
A healthcare staffing agency based in Phoenix, Arizona, connecting skilled medical professionals with clinics and facilities that value quality, compassion, and care.
Entrepreneurship & Podcast
California, USA
Working with entrepreneur and podcast host who inspires leaders to find balance between life, fitness, and purpose.
Restaurant
Iloilo City, Philippines
Creating engaging content for Korean buffet restaurants known for authentic dishes and interactive dining experiences.
Law Firm
California, USA
Collaborating with California-based law firms specializing in surrogacy and reproductive law, offering expert guidance to intended parents, surrogates, and donors.
Fitness and Wellness
Texas, USA
Managing content for gyms focused on helping members achieve strength, discipline, and transformation through community-based workouts.
Mental Health & Psychiatry
Arizona, USA
Supporting clinics that provide compassionate psychiatric care and counseling for individuals and families.
Real Estate Agents
USA
Partnering with agents and brokers who specialize in property marketing, sales, and client-centered homeownership experiences.
Youtube Channel Management
Content Creation
Reels
I don’t publish content just for the sake of posting. Every piece and caption is created with purpose, following the best practices and strategies of each platform.
Caption Writing
Storytelling with Purpose
I use short, meaningful stories that show the human side of every brand — whether it’s a client success, a daily moment, or a behind-the-scenes glimpse.
Platform-Specific Voice
Each caption adapts to the audience and tone of the platform. I adjust wording, structure, and emojis to match how users engage.
Hook + Value + CTA Framework
I use a proven flow that captures attention, provides insight, and ends with an invitation to engage.
CTA-Specific Captions
Sometimes the caption is the call-to-action. I write short, direct CTAs that drive immediate audience engagement — perfect for high-energy reels, memes, or interactive posts.
Keyword & Hashtag Optimization
I write captions that include niche-specific keywords and curated hashtags to boost discoverability — without sounding forced or robotic.
Thumbnails
Results
Before I started working with this client, their content typically reached only four-digit views per month in Instagram. Through a refined content strategy, consistent posting, and collaboration with the team, we were able to scale their visibility and audience engagement significantly within just two months.
A month after the campaign
The start of the campaign
The first month of our new content strategy showed immediate impact. With improved post frequency, optimized hashtags, and storytelling-focused captions, the account grew from under 100K to over 600K total reach in just four weeks.
By September, we tripled our results. Through data-based adjustments, trend-driven reels, and stronger visual consistency, the account achieved over 2 million total reach, marking its highest-performing month to date.
Trending Instagram Reels
These results were fully organic, with zero ad spend.
Real growth doesn’t always come from big jumps. Sometimes, it’s the consistent refinements that build stronger results over time.
When I started handling the Facebook account in August 2025, the insights showed a gradual dip in reach and engagement. Instead of posting more for the sake of activity, we shifted focus to strategic content planning: improving visuals, aligning topics with audience behavior, and testing post timing.
After two months, the page began showing steady upward movement. The reach may not have changed dramatically, but the engagement quality, post saves, and content interactions improved noticeably, showing that our strategic adjustments were taking effect.
Campaigns
Under Construction
Branding and Storytelling (include logos)
Under Construction
Websites
Under Construction
