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Amplify your brand voice and grow your digital presence

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My name is Jon from the Philippines.

I am social media manager with 5 years of experience helping brands across real estate, restaurants, law, healthcare, podcasters, personal brands, and virtual agencies build their digital presence.

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Clients I have worked with

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Personal Brands

Healthcare Industry

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Podcast Industry

Real Estate 

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Law Firms

Agencies

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Restaurants and Bars

Gym

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What do I do

I help brands turn their social presence into a clear, consistent, and creative extension of who they are.

Social Media Management

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I handle everything from content calendars and publishing to engagement and analytics. I build strategies that follow best practices while keeping your brand’s personality front and center.

Content Creation

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From reels and carousels to branded static posts, I create visuals that reflect your tone, style, and story. Every piece of content is designed to feel unmistakably you

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Branding & Storytelling

If you’re starting fresh or still defining your identity, I can help you develop your brand kit. From voice and visuals to cohesive storytelling, I make sure your brand connects and converts.

Core Competencies

⟶ Social Media Strategy 
⟶ Content Calendar and Workflow Management
⟶ Branding and Visual Direction
⟶ Caption Writing and Hashtag Strategy
⟶ Audience Engagement and Community Building
⟶ Performance Tracking and Data Analysis
⟶ Client Communication and Reporting
⟶ Trend Research and Creative Ideation

Management and System Tools
⟶ Trello, Monday, ClickUp (content tracking and approvals)
⟶ Meta Business Suite & Creator Studio (publishing & analytics)
⟶ Systeme.io/Spreadsheet (email automation and lead nurturing)
⟶ Google Analytics & Search Console (traffic and SEO insights)
Creative and Design Tools

Canva (graphics, templates/branding, carousels, reels)

⟶ Adobe Premiere (video editing)

⟶ Photoshop (graphics, templates/branding, carousels)

⟶ Google Workspace (Docs, Sheets, Drive collaboration)

⟶ Wix (website building)

Social Media Management

I help brands turn their social presence into a clear, consistent, and creative extension of who they are.

Healthcare Industry

Arizona, USA

A senior care community that provides 24/7 support, comfort, and meaningful connection for older adults in a warm, home-like environment.

Healthcare Industry

Arizona, USA

A healthcare staffing agency based in Phoenix, Arizona, connecting skilled medical professionals with clinics and facilities that value quality, compassion, and care.

Entrepreneurship & Podcast

California, USA

Working with entrepreneur and podcast host who inspires leaders to find balance between life, fitness, and purpose.

Restaurant

Iloilo City, Philippines

Creating engaging content for Korean buffet restaurants known for authentic dishes and interactive dining experiences.

Law Firm

California, USA

Collaborating with California-based law firms specializing in surrogacy and reproductive law, offering expert guidance to intended parents, surrogates, and donors.

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Fitness and Wellness

Texas, USA

Managing content for gyms focused on helping members achieve strength, discipline, and transformation through community-based workouts.

Mental Health & Psychiatry

Arizona, USA

Supporting clinics that provide compassionate psychiatric care and counseling for individuals and families.

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Real Estate Agents

USA

Partnering with agents and brokers who specialize in property marketing, sales, and client-centered homeownership experiences.

Youtube Channel Management

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Content Creation

Graphics
Reels
Caption Writing
Thumbnails
Newsletter

Graphics

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Reels

I don’t publish content just for the sake of posting. Every piece and caption is created with purpose, following the best practices and strategies of each platform.

Caption Writing

Storytelling with Purpose

I use short, meaningful stories that show the human side of every brand — whether it’s a client success, a daily moment, or a behind-the-scenes glimpse.
 

Platform-Specific Voice

Each caption adapts to the audience and tone of the platform. I adjust wording, structure, and emojis to match how users engage.

Hook + Value + CTA Framework

I use a proven flow that captures attention, provides insight, and ends with an invitation to engage.

 

CTA-Specific Captions

Sometimes the caption is the call-to-action. I write short, direct CTAs that drive immediate audience engagement — perfect for high-energy reels, memes, or interactive posts.

Keyword & Hashtag Optimization

I write captions that include niche-specific keywords and curated hashtags to boost discoverability — without sounding forced or robotic.

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Results

Before I started working with this client, their content typically reached only four-digit views per month in Instagram. Through a refined content strategy, consistent posting, and collaboration with the team, we were able to scale their visibility and audience engagement significantly within just two months.

A month after the campaign

The start of the campaign

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The first month of our new content strategy showed immediate impact. With improved post frequency, optimized hashtags, and storytelling-focused captions, the account grew from under 100K to over 600K total reach in just four weeks.

By September, we tripled our results. Through data-based adjustments, trend-driven reels, and stronger visual consistency, the account achieved over 2 million total reach, marking its highest-performing month to date.

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These results were fully organic, with zero ad spend.

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Real growth doesn’t always come from big jumps. Sometimes, it’s the consistent refinements that build stronger results over time.

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When I started handling the Facebook account in August 2025, the insights showed a gradual dip in reach and engagement. Instead of posting more for the sake of activity, we shifted focus to strategic content planning: improving visuals, aligning topics with audience behavior, and testing post timing.

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After two months, the page began showing steady upward movement. The reach may not have changed dramatically, but the engagement quality, post saves, and content interactions improved noticeably, showing that our strategic adjustments were taking effect.

Campaigns

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Branding and Storytelling (include logos)

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Websites

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SEO-Based Blog Writing

Ready to build your brand online? Let’s talk.

© 2025 Jonel Digital. All rights reserved.

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