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Senior Social Media Manager & Growth Strategist
My name is Jonel John G. Moleño from the Philippines.
I'm a Senior Social Media Manager & Growth Strategist
With over 6 years of experience managing social media across diverse industries including Real Estate, Healthcare, Law, Restaurants, Podcasters, Personal Brands, and Virtual Agencies, I build social media strategies that elevate brand visibility, build loyal communities, and convert followers into long-term clients.
My Proven 4-Phase Social Media Workflow
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Deep-Dive Research
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Brand Kit Creation
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Content Guardrails
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Onboarding your team to a shared workspace in ClickUp (project management), Metricool (analytics) and Google Drive (asset bank) for full transparency.
Phase 1: Onboarding & Market Discovery
Establishing your baseline, brand assets, and workspace integration.
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Mapping out a full 30-day content calendar
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Designing high-converting graphics, short-form video edits (Reels/TikToks/Shorts), and compelling captions.
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Submitting batch deliverables for feedback and final approval inside ClickUp.
Phase 2:
Strategy & 1-Month Content Planning
(Powered by ClickUp)
Building a cohesive roadmap before execution.
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Scheduling and publishing content across all active social media channels.
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Community Engagement:
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Channel Maintenance
Phase 3:
Daily Execution & Active Engagement
Bringing your channels to life through consistency and community building.
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Extracting in-depth audience insights, reach, engagement rates, and conversion metrics via Metricool.
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Monthly Strategy Review
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Adjusting the upcoming month's strategy based on real-time performance data to maximize reach and ROI.
Phase 4: Reporting & Optimization
(Powered by Metricool)
Tracking key performance metrics to refine strategy and drive growth.
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+ Contents Created for the past 6 years
Services and Skills
Strategic & Management Skills
Creative & Asset Production
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Systems & Operations
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Project Management
Project Management
Publication and Reporting
Website Services
Note: These are my core tools for daily project management, content creation, and analytics tracking. I am always open to working with your preferred systems. Whether your team uses Notion, Asana, Trello, or specialized AI tools, I adapt quickly so we can hit the ground running without interrupting your workflow.
Quick look of the Results
Before I started working with this client, their content typically reached only four-digit views per month in Instagram. Through a refined content strategy, consistent posting, and collaboration with the team, we were able to scale their visibility and audience engagement significantly within just two months.
A month after the campaign
By September, we tripled our results. Through data-based adjustments, trend-driven reels, and stronger visual consistency, the account achieved over 2 million total reach, marking its highest-performing month to date.
The first month of our new content strategy showed immediate impact. With improved post frequency, optimized hashtags, and storytelling-focused captions, the account grew from under 100K to over 600K total reach in just four weeks.
The start of the campaign
Trending Instagram Reels
These results were fully organic, with zero ad spend.
Case Studies
Personal Brand
Scope: End-to-End Content Engine, Visual Brand Kit, and Multi-Platform Publishing
Challenge: Inconsistent posting schedule, outdated profile aesthetics, and difficulty turning raw ideas into engaging micro-content.
Strategy: Built a hands-off content repurposing system using Google Drive and Metricool, delivering 15+ custom assets monthly while saving the client 10+ hours every month.
Healthcare
Scope: Social Media Strategy, Visual Asset Design, and Local Community Engagement
Challenge: Low online visibility in the local area and difficulty converting passive scrollers into clinic appointments.
Strategy: Combined targeted geo-hashtags with bite-sized wellness Reels to position the practice as the go-to regional specialist.
Gym and Fitness
Scope: Full Content Planning, Brand Aesthetics, and DM Lead Workflows
Challenge: Inconsistent posting schedule and a lack of direct inquiries for online coaching programs.
Strategy: Created a structured 30-day content calendar focusing on actionable fitness tips and automated DM keyword triggers for program sign-ups.
Beauty & Lifestyle
Scope: Multi-Platform Publishing, Carousel Design, and Trend Capitalization
Challenge: Low profile reach and difficulty keeping up with fast-moving visual trends on TikTok and Instagram.
Strategy: Curated monthly lifestyle photo/video batches into trending audio Reels and swipeable product-focused carousels to drive organic traffic.
Real Estate
Scope: Full Social Media Management, Visual Branding, and Geotargeted Campaigns
Challenge: Outdated feed layout that failed to convey a luxury aesthetic to potential sellers and buyers.
Strategy: Overhauled visual assets in Canva with modern templates, highlighting local market insights and premium property showcases to build immediate trust.
Law Firm
Scope: Thought Leadership Strategy, Brand Awareness, and Local Search Optimization
Challenge: Low digital presence compared to local competitors and difficulty establishing online client trust.
Strategy: Focused on video-first content featuring key attorneys answering common legal concerns, establishing local market authority and driving consultation requests.
Let’s Work Together
Whether you need full social media management, a complete brand overhaul, or a streamlined content workflow, I am here to help your brand stand out.